Everything you need to sell more tickets, pack more venues, and build unforgettable events
The latest strategies and tactics for ambitious promoters
No more post-event traffic nightmares – discover how 2026’s smartest events use apps, AI-driven routing & real-time data to streamline parking and transportation. Learn actionable strategies (parking reservation apps, live traffic monitoring, shuttle tracking) that ensure your attendees arrive and depart smoothly, avoiding the dreaded end-of-event gridlock.
Transform your venue into a social media sensation in 2026! Learn how eye-catching decor, photo-op installations, catchy hashtags, and influencer partnerships can turn every event into free promotion – boosting your attendance and online buzz. Discover global examples and practical tips to design “Instagrammable” experiences that have fans snapping and sharing, making your venue the place everyone wants to be.
Discover which event marketing channels deliver the best ROI in 2026. Our in-depth analysis ranks email, social ads, search, influencers, content marketing, and more by real campaign returns – complete with ROAS figures and cost-per-ticket benchmarks. Learn how to focus your budget on the tactics that genuinely drive ticket sales and maximize revenue. A must-read for promoters aiming to sell out events while getting the most bang for their marketing buck.
Is gentrification putting your live music venue at risk? Discover proven 2026 strategies to hold the line – from negotiating longer leases and using “Agent of Change” laws to rallying fans and soundproofing your space. Learn from real venues worldwide that fought off redevelopment and get actionable advice to keep your venue thriving, protected, and rooted in the community amid rising rents and urban development pressures.
Expanding your events into emerging markets? Discover how to adapt ticketing, cashless payments, apps, and more for regions with unreliable internet & power. From offline-capable ticket scanning and local payment integration (M-Pesa, UPI, Pix) to backup generators and multilingual apps, learn actionable strategies (with real examples from Africa, Asia & Latin America) to deliver a seamless attendee experience anywhere.
Keep your venue legal and support creators with our 2026 guide to music licensing & royalties. Learn how to secure PRO licenses (ASCAP, BMI, PRS, etc.), report setlists, and budget for royalty fees. From DJ sets to live bands, ensure every note at your venue is fully licensed – avoiding costly fines while doing right by songwriters. A must-read compliance guide for venue operators worldwide.
Don’t let the excitement end when your event does. Learn proven tech strategies to engage attendees 365 days a year – from community forums and always-on event apps to loyalty programs, live streams, and beyond. Discover how to build a thriving fan community between events that boosts loyalty, repeat ticket sales, and sponsor value.
Stay ahead of ever-changing social media algorithms in 2026 with adaptive event marketing strategies. Learn how to diversify channels, build your own audience (email, SMS, communities), pivot content formats like Reels and short video, and leverage influencers and superfans to keep ticket sales booming – no matter what Facebook, Instagram, or TikTok change next.
Stop revenue from slipping through the cracks! Discover how veteran venue operators in 2026 lock down theft and losses – from bar shrinkage and staff fraud to gear theft and cash security – without killing the vibe. Packed with real examples and actionable tips on inventory tracking, staff training, cash protocols, and smart tech, this guide shows you how to protect every hard-earned dollar at your venue.
Struggling to fill your expo floor? Discover how top event organizers attract and secure exhibitors in 2026. From crafting irresistible exhibitor packages and leveraging industry networks to content marketing that generates B2B leads, we cover actionable strategies to bring high-value brands to your trade show. Learn to use early-bird incentives, social proof, and data-driven ROI pitches to close deals fast. Packed with real examples from global expos, this guide will help you master exhibitor acquisition and boost your event’s revenue.
Discover how entertainment venues are transforming indoor air quality in 2026. From advanced HVAC upgrades and HEPA filters to combat viruses and wildfire smoke, to real-world examples of clubs and arenas overhauling ventilation post-pandemic – learn practical strategies to create safer, healthier events that audiences and artists trust. Breathe easy with our comprehensive guide to venue ventilation improvements.
Discover how RFID & NFC tech is transforming events in 2026 beyond fast entry and cashless payments. We explore interactive wristband experiences – from scavenger hunts and loyalty rewards to live crowd insights and safety tracking – all with real-world examples. Learn practical tips to implement these advanced RFID/NFC features at festivals, conferences, and venues worldwide, and avoid pitfalls while maximizing ROI. Elevate your attendee experience and operations with the next level of smart wristbands.
Book a demo call with one of our event technology experts to learn how Ticket Fairy can help you grow your event business.
