Everything you need to sell more tickets, pack more venues, and build unforgettable events
The latest strategies and tactics for ambitious promoters
Discover how to turn neighbors into allies in 2026. Veteran venue operators share strategies – from open-house events and charity fundraisers to local business partnerships and resident perks – that build community goodwill. Learn how proactive engagement eases noise complaints, smooths permit approvals, and creates a supportive network for your venue’s long-term success.
Struggling to promote events where internet is spotty? Discover proven tactics for selling out concerts and festivals in emerging markets. From SMS blasts with 98% open rates to radio giveaways, street team buzz, and local partnerships, learn how savvy event marketers reach offline audiences in Latin America, Asia, Africa, and the Middle East. Master the art of adapting your playbook beyond Facebook and TikTok – harness grassroots marketing, community influencers, and on-ground outreach to build real hype and drive big ticket sales despite the digital divide.
Fans will hop on planes for an epic show – is your venue on their bucket list? Discover how to tap 2026’s concert tourism boom and make your venue a must-visit destination for traveling music lovers. From standout programming and tourism partnerships to travel-friendly perks, learn strategies to draw global audiences, boost revenue, and turn every show into a trip worth taking.
Learn how to make your festival allergy-friendly and safe for all. This comprehensive guide covers allergen labeling, cross-contamination prevention, staff EpiPen training, and clear communication so attendees with food allergies can enjoy the event worry-free. Real examples and expert tips show how inclusive food practices boost safety, satisfaction, and your festival’s reputation.
Discover the top festival site planning mistakes – from bottleneck entrances and poor crowd flow to lack of toilets and flawed emergency exits – and learn how to fix them. This expert guide reveals how veteran producers design layouts that maximize safety, attendee happiness, and operational efficiency for any size festival. Avoid layout disasters and create a festival site that runs like clockwork!
Outrage at your doors? Learn how veteran venue managers handle 2026’s protests, boycotts & PR crises – from pre-crisis prep to on-the-spot protest management and savvy media communication. Get real case studies & a crisis playbook to protect your venue’s reputation and keep community trust when controversy hits.
What happens if a storm, pandemic, or permit fiasco shuts down your festival? This expert guide shows festival organizers how to craft bulletproof force majeure and cancellation clauses to shield your event. Learn proven contract terms (with real festival case studies) that protect you from paying massive fees or facing lawsuits when disaster strikes. From weather washouts to sudden venue losses, discover how veteran producers negotiate with artists, vendors, venues, and insurers so you can confidently handle the unexpected and keep your festival financially safe.
Is it time to revamp your venue’s sound and lighting? Discover how 2026’s cutting-edge audio and LED tech can wow audiences and boost your bottom line. This in-depth guide helps venue operators assess aging gear, explores the latest sound & lighting innovations, and shows how smart upgrades – from immersive line arrays to energy-saving LEDs – can drive ticket sales and slash costs. Learn to budget, finance, and schedule upgrades with minimal downtime, and see real examples of venues that modernized successfully for huge ROI. Upgrade your venue’s experience and future-proof your business with these expert tips.
Political controversy at a festival? Learn how veteran producers handle artist boycotts and public backlash without derailing the show. From crisis planning and transparent communication to lineup swaps on the fly, discover real-world examples (like Sydney Festival’s sponsorship protest and Bluesfest’s artist boycott) and practical steps to protect your festival’s reputation. This comprehensive guide shows how to stay true to your values, keep fans and artists onside, and emerge stronger when politics and festivals collide.
The High Cost of Waiting: Why Faster Service Matters in 2026 Lost Revenue from Long Lines Even in 2026, long queues mean lost income. Thousands of fans walk away from concession stands every year because the wait is just too long. In fact, a global 2024 survey found 59% of fans would spend more on
Learn the secrets to running theater & fringe festivals smoothly from a 35+ year veteran producer. This ultimate guide covers scheduling dozens of shows, managing unconventional venues, lightning-fast stage changeovers, multi-event ticketing strategies, tech crew coordination, artist hospitality, budgeting, and real-world lessons (Edinburgh Fringe insights included) to ensure even the most complex performing arts festival runs without a hitch.
Unlock the power of all-ages concerts in 2026 without sacrificing safety or compliance. This expert guide shows venue operators how to welcome under-18 fans – expanding your audience and building future loyalty – while navigating alcohol laws, ID checks, and crowd management. Learn proven strategies (from wristband systems to early curfews and extra security) that venues worldwide use to host all-ages shows successfully. Packed with real examples and actionable tips, this is your roadmap to embracing younger audiences, boosting revenue, and keeping everyone (and your liquor license) safe.
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