Concept and Vision
Establishing Goals and Success Metrics for Your Festival

Imagine it’s the day after your festival: How will you know if it was a success? Beyond the smiling faces and great photos, you’ll want concrete ways to measure what you achieved. That’s why establishing clear goals and success metrics is a vital early step in festival planning. Setting well-defined objectives gives your team a shared purpose

Ticket Fairy

7th July 2025

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Concept and Vision
Choosing the Right Festival Type: Music, Food, Film or More?

Not all festivals are created equal – and that’s the beauty of it! Festivals come in countless flavors, from massive international music extravaganzas to intimate local food fairs to niche cultural gatherings. One of the first big decisions for any aspiring festival producer is deciding what type of festival to create. Should you pour your energy

Ticket Fairy

7th July 2025

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Concept and Vision
Market Research and Feasibility Studies for New Festivals

Before you dive headfirst into organizing your new festival, you need to answer a critical question: Is your festival idea truly viable? Many enthusiastic event founders have learned the hard way that passion alone isn’t enough – a festival must fill a real market need and be realistically achievable given the resources and support available. This is

Ticket Fairy

7th July 2025

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Concept and Vision
Knowing Your Audience: Target Demographics and Festival Identity

So you’ve got a solid festival concept – now, who is it truly for? Understanding your target audience is one of the most important steps in festival planning. It’s often said in the events world: if you try to appeal to everyone, you’ll end up appealing to no one. Great festivals succeed because they know their core audience deeply

Ticket Fairy

7th July 2025

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Concept and Vision
From Dream to Reality: Defining Your Festival’s Vision and Theme

Every great festival begins as a simple dream – a spark of inspiration that you’re passionate about sharing with the world. The first step in turning that dream into a successful reality is defining a clear vision and theme for your festival. In my decades of producing events big and small, I’ve learned that nailing down your

Ticket Fairy

7th July 2025

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Festivals
The Ultimate Music Festival Marketing Blueprint: Fill Your Dance Floor Fast
The Ultimate Music Festival Marketing Blueprint: Fill Your Dance Floor Fast

Organizing a music festival is only half the battle. Getting people to show up (and dance!) is the real game. Successful music festival marketing requires planning well in advance to build excitement and ensure everything is in place. With so much competition from other festivals and events, it’s crucial to make your festival stand out.

Ticket Fairy

30th June 2025

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Conferences
Top Tech Tools for Conference Planners in 2025
Top Tech Tools for Conference Planners in 2025

While ticketing platforms and all-in-one event management suites dominate the conversation, smart conference planners know success lies in operational tools that boost productivity, streamline collaboration, and keep logistics on track. Comprehensive solutions such as event management software, event management platforms, and all-in-one solutions are now available to help conference planners manage every aspect of their

Ticket Fairy

6th June 2025

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Event Planning
Silent Disco Planning 101: How to Plan a Wireless Headphone Party That Wows
Silent Disco Planning 101: How to Plan a Wireless Headphone Party That Wows

Silent discos are no longer niche—they’re a movement. One of the key benefits of silent discos is their ability to offer a new, inclusive, and innovative form of entertainment that can be adapted to various events, enhancing guest experience and reducing noise pollution. From rooftop parties to corporate retreats and music festivals, these events are

Ticket Fairy

4th June 2025

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Planning Strategy
Balancing Music Event Frequency and Quality to Avoid Burnout in Communities
Balancing Music Event Frequency and Quality to Avoid Burnout in Communities

The pulse of any thriving music community often lies in its calendar. How many events are happening, how often, and who’s showing up. For event organizers and promoters, there’s a delicate dance between momentum and overload. Book too few shows, and your scene feels dormant. Schedule too many, and you risk burnout for yourself, your

Aakanksha Hejmadi

2nd June 2025

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Audience
Local Gigs and Community Events: Building Loyal Fans and Music Scenes
Local Gigs and Community Events: Building Loyal Fans and Music Scenes

In an era dominated by digital streaming and viral sensations, it’s easy to forget where most musical journeys begin: the local stage. Whether it’s a dimly lit coffeehouse, a bustling city square, or the back room of a bar, community events remain the lifeblood of emerging music scenes. They’re not just gigs, they’re incubators for

Ticket Fairy

30th May 2025

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Planning Strategy
Popup Venues for Underground Music Events: What to Know Before You Book
Popup Venues for Underground Music Events: What to Know Before You Book

The underground music scene thrives on spontaneity, intimacy, and creative freedom, qualities that traditional venues often fail to provide. Enter pop-up venues, a dynamic and flexible solution that’s quickly becoming a favorite among underground promoters, independent artists, and music collectives. But while pop-up spaces offer unparalleled uniqueness, booking them comes with a distinct set of

Ticket Fairy

21st May 2025

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Event Technology
How to Evaluate a Venue for Lighting and Sound: Technical Capabilities and Power
How to Evaluate a Venue for Lighting and Sound: Technical Capabilities and Power

When planning an event or live tour, selecting the right venue involves considering important factors beyond just aesthetics and capacity. For tour managers and event organizers, the technical capabilities of a venue—specifically sound, lighting, and power—are among the most critical factors that can make or break a show. Additionally, unique venue features such as exposed

Ticket Fairy

19th May 2025

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