Stand Out from the Crowd: Positioning Your New Festival with a Unique Identity
Make your new festival stand out with a distinct concept by finding your niche and crafting messaging that draws your audience in and builds a loyal following.
Fresh from the Playbook
The latest strategies and tactics for ambitious promoters
From T-Shirts to Totes: Running a Profitable Festival Merch Operation
Learn how to run a profitable festival merch operation. Discover expert strategies for inventory forecasting, pricing, and the typical markup on concert merch t-shirts.
Scaling Up: Adapting Your Festival Operations for Massive Crowds
Learn how to scale your festival operations for massive crowds. Discover expert B2B strategies for improving festival service efficiency, safety, and logistics.
Festival Marketing on TikTok & Reels: Short-Form Video Strategies to Ignite Buzz and Ticket Sales
Master festival social media content with TikTok and Reels strategies. Learn how event organizers use short-form video to drive buzz and ticket sales.
Stretch Tents, Domes, and Inflatables: Alternative Temporary Structures for Festivals
Discover how alternative event structures like stretch tents, geodesic domes, and inflatables can elevate your festival’s site design, safety, and attendee experience.
Festival Guest Lists and Comp Tickets: Keeping Freebies Under Control
Learn how festival organizers manage guest lists, comp tickets, and backstage access. Discover the best ticketing platforms for VIP hospitality experiences.
Year-One Festival Marketing: Building Buzz and Trust from Scratch
Discover expert festival marketing and advertising strategies for year-one events. Learn how to promote festivals, build trust, and drive ticket sales.
In-Kind Festival Partnerships That Actually Save Money
Learn how to secure valuable in-kind festival partnerships that save money. Discover strategies to attract payment companies that sponsor music festivals.
Post-Festival Playbook Emails by Age: The Family Fun Continues at Home
Keep families engaged with age-specific follow-ups – from at-home crafts and reading lists to custom playlists – so the festival fun continues after the event.
Budgeting the Boutique Festival P&L – Mapping Fixed & Variable Costs, Phasing Revenue, and Protecting Liquidity
Master event budgeting and protect your festival’s liquidity. Learn how to map fixed vs. variable costs, forecast revenue phases, and manage your event P&L.
Data Privacy & Children’s Information: Best Practices for Protecting Young Users
Safeguarding children’s personal data means collecting only what’s necessary, obtaining parental consent, securing data with strict measures and deletion policies, and auditing third-party tools. Learn why treating privacy as a form of care protects kids and builds trust.
Financial Model and Cash Flow Timing for Festivals
Master festival financial models and cash flow timing. Learn how to optimize your event ticket sales workflow, diversify revenue, and manage vendor payments.