Seasonal and Holiday Festivals: Capitalizing on Calendar Events Seasonal and holiday festivals tap into the unique energy and traditions of particular times of year. Organizers who align their events with the calendar can capture audiences already in a celebratory mood. Whether it’s a summer concert series on warm evenings or a winter holiday market amid
Ticket Fairy
8th July 2025
Introduction Naming a festival and crafting its brand identity are pivotal steps in event planning. The name of a festival is often the first impression it makes on potential attendees, and a strong name paired with consistent branding can make an event unforgettable. Successful festival producers know that a festival’s name and brand identity set
Ticket Fairy
8th July 2025
The Reality of Turnover in Festival Teams No festival team member is permanent. Founders retire, creative directors embark on new projects, logistic managers relocate, and people inevitably step away due to life changes or burnout. Ignoring this reality can put a festival’s future at risk. A common mistake is assuming key individuals will always be
Ticket Fairy
8th July 2025
Social media has become one of the most valuable tools for festival producers to understand and reach their audience. In the past, organizers relied on ticket sales and surveys to gauge fan interest; now, every like, share, comment, and hashtag is a clue to what fans love or want more of from an event. By
Ticket Fairy
8th July 2025
Imagine a city transformed into a living festival ground – downtown theaters premiering independent films, nearby halls buzzing with tech demos and panels, and open-air stages pulsing with live music and art installations. This is the reality of a multi-genre mega-festival, where music, film, technology, art, and more converge under one massive event. Planning such
Ticket Fairy
8th July 2025
Introduction Choosing the right festival model is a pivotal decision that can shape the future of any event. Festival organizers must decide early on whether to structure their festival as a nonprofit or as a for-profit enterprise. Each model comes with distinct advantages, challenges, and implications for the festival’s mission, finances, and operations. This article
Ticket Fairy
8th July 2025
Documenting Your Process: Creating a Festival Playbook Introduction In the vibrant world of festivals, success isn’t just built on creative vision—it’s built on consistent execution year after year. A festival playbook is the secret weapon behind many enduring events. This comprehensive manual captures every planning process, checklist, and decision that goes into producing a festival.
Ticket Fairy
8th July 2025
Picture this: as the final encore echoes across the festival grounds, a group of first-time attendees is already talking about “next year.” Turning those curious newcomers into devoted festival regulars is the ultimate win for any event organizer. Loyal audiences don’t just stabilize ticket sales – they amplify your festival’s reputation through word-of-mouth and create
Ticket Fairy
8th July 2025
Securing Multi-Year Festival Sponsorships and Partnerships Securing long-term sponsors can be the key to a festival’s sustainable growth. Seasoned festival producers emphasize that locking in multi-year sponsorships and partnerships provides stability and room for innovation. Instead of scrambling for funding every year, organizers can focus on enhancing the festival experience. These strategies apply not only
Ticket Fairy
8th July 2025
Small Town Festivals: Grassroots Planning with Limited Resources Introduction: Small-town festivals hold a unique charm that massive city events often lack. They are community-driven celebrations bursting with local flavor, where limited budgets are overshadowed by abundant community spirit. Organizing a festival in a smaller town or on a shoestring budget comes with its own set
Ticket Fairy
8th July 2025
Identifying Your Festival’s Core Values and Purpose Concept and Vision: Setting the Foundation A festival’s core values and purpose are the compass that guides every decision from conception to execution. When organizers clearly define why the festival exists and what it stands for, it creates a strong foundation for all aspects of planning. This foundation
Ticket Fairy
8th July 2025
Learning from Year One: Building on a Financial Foundation After a festival’s inaugural year, the excitement of success is quickly met with new financial realities. Organizers must carefully analyze the first year’s financial performance to inform year two. This means reviewing the initial budget versus actual spending in every category – from venue and production
Ticket Fairy
8th July 2025
Book a demo call with one of our event technology experts to learn how Ticket Fairy can help you grow your event business.
