Everything you need to sell more tickets, pack more venues, and build unforgettable events
The latest strategies and tactics for ambitious promoters
Discover how data-driven A/B testing can skyrocket your event ticket sales in 2026. This in-depth guide shares real campaign examples and step-by-step tactics – from emails and ads to landing pages – to help event marketers of any budget continually optimize and sell out their events. Learn how small experiments lead to big wins!
Discover how top event marketers sell out shows in 2026 with a seamless omnichannel strategy. Learn to unify social media, email, ads, PR, and on-ground tactics into one powerhouse campaign. This in-depth guide shares real examples and actionable steps to reach wider audiences, adapt to local platforms, and dramatically boost ticket sales. Master omnichannel event marketing for maximum ROI – a must-read for promoters aiming for sold-out success.
Don’t let your event promotion fall flat. Discover five real event marketing failures from 2026 – from misreading your audience to wasting budget on the wrong channels – and learn the actionable fixes that turned these flops into sell-out successes. Gain practical insights to avoid costly mistakes and boost your next event’s ROI.
Level up your 2026 event marketing with gamification! ? From viral hashtag challenges to citywide scavenger hunts and loyalty programs, learn how interactive campaigns can turbocharge fan engagement and ticket sales. Discover real-world examples and step-by-step tactics to turn your promotion into a game attendees can’t resist. Make your next event the most talked-about, sell-out success by mastering points, badges, contests and more – a must-read guide for event promoters looking to boost buzz and revenue!
Tired of endless online ads? Discover how 2026’s savviest event marketers are breaking through the digital noise with bold real-world stunts. From secret pop-up shows to interactive citywide scavenger hunts, learn step-by-step how to plan immersive experiences that surprise audiences, ignite social media buzz, and drive ticket sales. Get practical examples, insider tips, and ROI tricks to make your next event the talk of the town (and the internet)!
Discover how to make your event impossible to ignore in 2026’s crowded market. Learn to define a unique brand identity and value proposition that set your event apart, communicate it across every channel, and build a loyal fan base. From real-world examples of standout festivals & conferences to step-by-step positioning tactics, this comprehensive guide shows event marketers how a strong brand positioning drives ticket sales and lasting fan loyalty.
Turn sustainability into your secret weapon for sold-out events. Discover 2026’s top green event marketing strategies – from authentic eco storytelling to NGO partnerships – that win over eco-conscious attendees and boost ticket sales, with real success examples from festivals worldwide.
Ready to turn clicks into ticket sales? This comprehensive 2026 guide shows event marketers how to optimize landing pages, ticketing pages, and checkout flows to convert more site visitors into buyers. Discover actionable CRO tactics – from persuasive copy and ethical urgency cues to mobile-friendly design, lightning-fast load times, and trust signals – plus real case studies of events that boosted conversion rates and ticket revenue. Don’t let interested fans slip away: learn the proven strategies to maximize ticket sales from your existing traffic and boost ROI on every marketing channel.
Discover how to sell out hybrid events in 2026 with a dual-audience marketing playbook. Learn proven strategies to excite on-site attendees and captivate global online viewers at the same time – from tailored ads and segmented messaging to live-stream teasers that drive last-minute ticket sales. Real-world examples from festivals and conferences illustrate what works (and what fails) when promoting hybrid events. Master the art of engaging both in-person and virtual audiences to maximize reach, FOMO and ticket revenue.
Learn how to keep sponsors coming back with unforgettable event activations and real ROI in 2026. This expert guide reveals how to design immersive sponsor experiences that wow attendees, track key metrics (from impressions to leads), and deliver data-packed ROI reports that prove value. Packed with global examples and pro tips, it’s your playbook to impress brand partners and maximize sponsorship success.
In 2026, viral TikToks, Instagram Reels, and FOMO-fueled live streams are driving sold-out events. Learn how to create powerful video content – from short-form clips to backstage live streams – that captivates audiences and converts views into ticket sales (even on a small budget). Discover proven tactics, real case studies, and expert tips to master video marketing for event promotion and boost your ticket sales.
Stay ahead in 2026 with 6 game-changing event marketing trends – from fan-driven buzz and sustainability messaging to data insights, new media & AI. Learn how to leverage each trend with real examples and step-by-step tips to engage audiences and sell out your events.
Book a demo call with one of our event technology experts to learn how Ticket Fairy can help you grow your event business.
