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The Promoter's Playbook

Everything you need to sell more tickets, pack more venues, and build unforgettable events

3,009+ articles across 209+ categories
Beer Festivals Event Management Merch Festival Technology and Innovation Conference Programming Convention Business Venue Operations Operations and On-Site Management Cosplay & Fan Events Risk Management and Safety Planning Multi-Purpose Venues Sustainability and Waste Management Planning and Project Management Data Analytics & Reporting Large-Scale Festivals Tools & Data Integration & APIs Anime Conventions Audience Targeting and Experience Design Getting Started Staff & Volunteer Management Technology Multi-Genre & Multi-Stage Festivals Strategy & Positioning Twitch Crew & Team Management Drum 'n' Bass, Dubstep and Bass Music Festivals Payments & POS RFID & NFC Technology Conference Registration Networking & WiFi Infrastructure TF Elevate Boutique Festivals TF User Tips & Best Practices Legal, Contracts & Licensing Marketing Budgets & ROI LED Walls & Visual Technology Technology Budgeting and Finance Community & Council Relations Event Apps & Digital Beer Festivals Event Management Merch Festival Technology and Innovation Conference Programming Convention Business Venue Operations Operations and On-Site Management Cosplay & Fan Events Risk Management and Safety Planning Multi-Purpose Venues Sustainability and Waste Management Planning and Project Management Data Analytics & Reporting Large-Scale Festivals Tools & Data Integration & APIs Anime Conventions Audience Targeting and Experience Design Getting Started Staff & Volunteer Management Technology Multi-Genre & Multi-Stage Festivals Strategy & Positioning Twitch Crew & Team Management Drum 'n' Bass, Dubstep and Bass Music Festivals Payments & POS RFID & NFC Technology Conference Registration Networking & WiFi Infrastructure TF Elevate Boutique Festivals TF User Tips & Best Practices Legal, Contracts & Licensing Marketing Budgets & ROI LED Walls & Visual Technology Technology Budgeting and Finance Community & Council Relations Event Apps & Digital
Theatres Conference Business Food Festivals Support Venue Design & Acoustics Cashless & Payment Systems Speaker Management Sustainability & Community Impact On-Site Technical Support Esports Artist Relations & Hospitality Panel Programming Exhibitor Management Staffing & Labour Management Security & Surveillance Technology PR & Media Relations Food & Beverage Specialized Festival Types and Niches Trade Shows & Exhibitions Conferences Conference Marketing Community Artist Relations & Hospitality Festival Formats & Venues Ticketing Platforms & Software Multi-Year Growth and Festival Evolution Venue Marketing & Promotion Inner-City Festivals Marketing and Promotion Historic & Heritage Venues SEO & Content Marketing Technical & Production Emerging Event Technology Technology ROI & Budgeting Rock & Metal Festivals Clubs & Grassroots Venues Technical Production (Staging, Sound, Lighting, AV) Crisis Communications Hospitality & Experience Halloween Theatres Conference Business Food Festivals Support Venue Design & Acoustics Cashless & Payment Systems Speaker Management Sustainability & Community Impact On-Site Technical Support Esports Artist Relations & Hospitality Panel Programming Exhibitor Management Staffing & Labour Management Security & Surveillance Technology PR & Media Relations Food & Beverage Specialized Festival Types and Niches Trade Shows & Exhibitions Conferences Conference Marketing Community Artist Relations & Hospitality Festival Formats & Venues Ticketing Platforms & Software Multi-Year Growth and Festival Evolution Venue Marketing & Promotion Inner-City Festivals Marketing and Promotion Historic & Heritage Venues SEO & Content Marketing Technical & Production Emerging Event Technology Technology ROI & Budgeting Rock & Metal Festivals Clubs & Grassroots Venues Technical Production (Staging, Sound, Lighting, AV) Crisis Communications Hospitality & Experience Halloween
Large?Scale Festivals Esports Events Live Streaming & Hybrid Events Amphitheatres & Outdoor Venues Post-Event Technology Analysis Night Clubs Budget PR & Media Grassroots & Street Marketing Talent Booking and Lineup Curation Event Management Software Sports & Stadiums AV & Production Technology Event Planning Corporate Conferences TF Press Timeline & Project Management Film Festivals Grassroots & Experiential Video & Content Production Post-Event Evaluation and Next Steps Arenas & Stadiums Americana Festivals Wine Festivals Technology Implementation Virtual & Hybrid Events Festivals Registration & Check-In Systems Event Technology Pricing & Positioning Strategy Conventions Planning Strategy Email Marketing & Automation Event Marketing Industry Summits Cultural Festivals Venue Technology Site Planning & Layout Badge & Registration Large?Scale Festivals Large?Scale Festivals Esports Events Live Streaming & Hybrid Events Amphitheatres & Outdoor Venues Post-Event Technology Analysis Night Clubs Budget PR & Media Grassroots & Street Marketing Talent Booking and Lineup Curation Event Management Software Sports & Stadiums AV & Production Technology Event Planning Corporate Conferences TF Press Timeline & Project Management Film Festivals Grassroots & Experiential Video & Content Production Post-Event Evaluation and Next Steps Arenas & Stadiums Americana Festivals Wine Festivals Technology Implementation Virtual & Hybrid Events Festivals Registration & Check-In Systems Event Technology Pricing & Positioning Strategy Conventions Planning Strategy Email Marketing & Automation Event Marketing Industry Summits Cultural Festivals Venue Technology Site Planning & Layout Badge & Registration Large?Scale Festivals

Fresh from the Playbook

The latest strategies and tactics for ambitious promoters

Ensuring a Diverse Festival Lineup: Strategies for Authentic Inclusion on Stage
Festival Production Talent Booking and Lineup Curation

Ensuring a Diverse Festival Lineup: Strategies for Authentic Inclusion on Stage

Discover how festivals curate diverse lineups across gender, ethnicity & culture – with examples and actionable tips for authentic inclusion without tokenism.

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Mental Health First Aid at Festivals: Training Your Team to Support Attendees in Crisis
Festival Production Safety & Emergency Planning

Mental Health First Aid at Festivals: Training Your Team to Support Attendees in Crisis

Train staff in mental health first aid and set up quiet spaces, welfare teams and compassionate protocols to support attendees in need and keep your event safe.

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Fan-Curated Festival Elements: Involving Attendees in Designing the Experience
Audience Targeting and Experience Design Festival Production

Fan-Curated Festival Elements: Involving Attendees in Designing the Experience

See how fan voting, contests & advisory panels let attendees shape your festival – boosting engagement, loyalty, and buzz for an epic fan-driven experience.

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From Symphony Hall to Festival Field: Producing Classical Music Festivals That Hit the Right Note
Festival Production Specialized Festival Types and Niches

From Symphony Hall to Festival Field: Producing Classical Music Festivals That Hit the Right Note

Bring symphonic grandeur outdoors. Learn how to achieve concert-hall acoustics at an open-air festival while delivering comfort and delight for classical audiences.

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The Art of Improvisation: Producing Jazz & Blues Festivals Without Missing a Beat
Festival Production Specialized Festival Types and Niches

The Art of Improvisation: Producing Jazz & Blues Festivals Without Missing a Beat

Insider tips for producing a jazz & blues festival without missing a beat: embrace jam sessions, deliver stellar sound, and create a soulful atmosphere.

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Festival Record Labels: Monetizing Live Performances and Supporting Artists Year-Round
Festival Production Strategy & Positioning

Festival Record Labels: Monetizing Live Performances and Supporting Artists Year-Round

Learn how festival organisers can capture live performances and launch a record label, turning a weekend event into year-round revenue and new exposure for artists.

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The Festival Producer’s Self-Care Playbook: Avoiding Burnout for Long-Term Success
Crew & Team Management Festival Production

The Festival Producer’s Self-Care Playbook: Avoiding Burnout for Long-Term Success

Veteran festival producers share self-care strategies to avoid burnout – learn how smart delegation, better planning, firm boundaries, and recovery time will keep you energized and your festivals thriving.

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Turning Attendees into Ambassadors: Building a Festival Referral Program That Boosts Ticket Sales
Festival Production Marketing and Promotion

Turning Attendees into Ambassadors: Building a Festival Referral Program That Boosts Ticket Sales

Boost festival ticket sales and fan loyalty by turning attendees into ambassadors with a winning refer-a-friend program that harnesses word-of-mouth – here’s how.

Ticket Fairy
Ticket Fairy Oct 17 2025
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Built to Last: When to Invest in Permanent Festival Infrastructure
Festival Production Infrastructure & Utilities

Built to Last: When to Invest in Permanent Festival Infrastructure

Learn when a festival must invest in permanent infrastructure: how permanent stages, power, and water systems slash costs, streamline operations, and improve experience.

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Optimizing Festival Merch Inventory: Avoiding Leftovers and Lost Sales
Festival Production Merch

Optimizing Festival Merch Inventory: Avoiding Leftovers and Lost Sales

Learn to forecast festival merch demand and avoid leftover stock or empty shelves – using data and fan insights to maximize revenue and keep fans happy.

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Mobile Ordering & Pick-Up at Festivals: Cutting Queues and Boosting Sales
Festival Production Festival Technology and Innovation

Mobile Ordering & Pick-Up at Festivals: Cutting Queues and Boosting Sales

Mobile ordering & pick-up can slash festival queues and boost per-guest spending. This guide shows organisers how to choose the right app, design efficient pick-up zones, and promote order-ahead – resulting in shorter lines and higher sales.

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Unified Festival Tech Stack: Integrating Ticketing, RFID, and Apps for Seamless Operations
Festival Production Festival Technology and Innovation

Unified Festival Tech Stack: Integrating Ticketing, RFID, and Apps for Seamless Operations

Integrate ticketing, RFID cashless, and mobile apps into one unified festival tech stack. See how a seamless system boosts real-time data insights and elevates the attendee experience – with real festival case studies.

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