Celebration of Champions - East Bay's Big Game Weekend
Friday at Celebration of Champions
Kick off the East Bay’s Big Game Weekend
Friday at Celebration of Champions kicks off the East Bay’s Big Game Weekend with a high-energy, all-ages fan experience at Gold Bar Distillery in Alameda, February 5–7, 2026. Great for the whole family.
What Friday Feels Like
Think of Friday as a walk-around football playground. Where athletes, games, food, drinks, and skyline views are happening all around you, and you’re free to explore and enjoy the day at your own pace.
With the San Francisco skyline as the backdrop, Friday daytime brings together football culture, interactive fan moments, and nonstop entertainment across the grounds, including an outdoor football field and immersive experiences throughout the venue.
What You’ll be Doing Throughout the Day
Expect interactive games, photo opportunities, souvenirs and collectibles, exclusive giveaways, and surprises around every corner. You’ll also see athlete appearances throughout the day as part of the event experience.

Featured Friday Athletes
On-Stage Athlete Appearances & Interviews
(Included with GA & VIP tickets)
- 11:00am – 11:15am
Jesse Sapolu – Appearance & Interview (Main Stage) - 2:00pm – 2:15pm
Joe Montana – Appearance & Interview (Main Stage) - 3:00pm – 3:15pm
Eric Wright – Appearance & Interview (Main Stage)
Meet & Greet Experiences (Optional Add-Ons)
- Jesse Sapolu (11am - 12pm)
- Joe Montana (1pm - 2pm)
- Eric Wright (2:30pm - 3:30pm)
Private Meet & Greet experiences are optional add-ons for fans who want a one-on-one photo and autograph.

Food + Drinks
Fans can also enhance their day with a BBQ Tailgate Food Pass curated by Off the Grid, featuring some of the Bay Area’s favorite food vendors. Bars throughout the venue will be serving beer, wine, and handcrafted Gold Bar Whiskey and Patrón tequila cocktails all weekend.
Ticket Info
General Admission includes entry to the daytime festival or evening concert based on ticket selected, access to games, fan experiences, and giveaways, and free on-site parking.
VIP includes all General Admission access, priority entry through a dedicated line, a 49ers Gold Jacket can koozie, a Joe Montana Double Gold canned cocktail, and exclusive access to the VIP viewing and lounge areas with premium on-site perks.
Optional Add-ons
Child tickets, Meet & Greets, and BBQ Food Passes are available as add-ons on the next page after ticket purchase. All add-ons are sold per person.
A Few Quick Highlights
Free on-site parking. An outdoor football field with skyline views. Games, photo ops, and immersive fan experiences. Exclusive merch, souvenirs, and collectibles. Giveaways and unexpected surprises throughout the day.

Whether you’re a lifelong football fan or looking for a fun, high-energy daytime experience, Friday at Celebration of Champions brings together sports, food, music, and Bay Area culture in one unforgettable setting.
More details and evening concert announcements coming soon. Proudly supporting the ALS Network.