Budget Plan A, Plan B: Scaling Your Festival to Ticket Sales Realities
Facing Ticket Sales Reality: Why Flexible Budgets Matter Volatile Demand in the Festival World Even in boom years, ticket sales can swing wildly – and recent seasons have proved it. A “festival recession” hit in 2024, with dozens of events called off despite fans’ post-pandemic eagerness. In the UK, for example, 72 music festivals were