Sponsorship in 2026: Adapting Your Festival’s Pitch to Brands’ New Expectations
Stay ahead in the 2026 festival sponsorship game with this in-depth guide. Discover how sponsor expectations have evolved – from ROI data demands to authentic ESG and immersive activations – and learn actionable strategies to adapt your festival’s sponsorship pitch. We break down how to tailor packages, integrate brands on-site and online, prove value with hard metrics, and build multi-year partnerships. Whether you run a boutique fest or a mega-event, these expert insights and real-world examples will help you secure and retain vital brand sponsors in 2026’s evolving market.